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The CHL Towels are helping to radically transform how we create new textile products as a society. It’s made from a combination of 30% up-cycled REFIBRA™ textiles and 70% sustainably grown Turkish cotton and is soft on the skin, absorbs water effectively, and is perfectly plush.

And this is just the start.

Our goal is to increase the percentage of up-cycled material in our towels. If we are successful, together, we can usher in a new textile economy, one that is circular instead of linear, and drastically reduce the volume of textiles that end up in landfills every year.

  •  Materials: Made from 70% sustainably grown cotton and 30% up-cycled fibers using REFIBRA™ technology. 
  •  Made in Turkey: The cotton used in the towel is 100% farmed and procured from spinning mills from the Aegean region. Most of the cotton grown in Aegean region cotton and minimal amounts of irrigated water is used.
  •  The Dying process: Our towels are dyed in a Zero Liquid Discharge facility which recycles and reuses 85% of the water during processing. 
  •  Certifications: 100% certified safe by OEKO-Tex to ensure no harmful materials, chemicals, or dyes were used in the production of our towels.
  •  Density: 600-900 GSM 

What does GSM mean?

The weight, or density, of a towel is measured in GSM, grams per square meter. Low GSM towels (200-400 GSM) are light and thin while high GSM towels (600-900 GSM) are thicker and heavier. 

Premium luxury towels are made with a higher density, from 600-900 GSM, in order to be thick, soft, and absorbent. However, high GSM means heavier towels that have a much longer dry time and usually must be washed in a smaller load by themselves. At 600 GSM, the CHL Towel hits the sweet spot. It has the feel of a plush, luxury bath towel while still being quick to dry and highly absorbent. 

We are working with our manufacturing partners to ensure rapid delivery of all pledges despite global supply chain congestion. CHL Towel pledges in the United States will begin shipping in mid-May and all colors will begin shipping at the same time. Pledges outside of the U.S. will begin shipping between August and September.

Warranty  and Support

For all units sold, CHL provides a 1-year warranty from the original date of delivery. The warranty is non-transferable but extensive, covering the full replacement cost of all defective units, excluding shipping costs and tax or import fees. CHL will provide the replacement necessary. CHL will not be responsible for labor charges, nor for incidental or consequential damages.

We are a US-based support team. Our hours are 9 am to 6 pm Monday to Friday, Pacific Time support@classichomelinens.com


Supply Chain:

We have learned not to take anything for granted. As much as we try to plan for the unknown, things happen. Pandemics happen, power goes out, the wrong parts are delivered, machines and tools malfunction. We have full confidence in our manufacturing partners and supply chain but want to acknowledge the fact that an unforeseen incident could affect the time in which we are able to build the products to the standard that we strive for.

Shipping Risks:

The world is as connected as ever, and we have worked really hard to make the shipping process as smooth as possible. That being said, forces outside of our control could arise, resulting in a shipping delay.

Act of God:

We’re based in New York and Istanbul, two thriving cities with incredible cultural backgrounds and many moving parts. Our main goal is to do right by ourselves and our customers so that we can keep building innovative, sustainable products for you and the world.


  1. What material are the towels made from and where are they manufactured? 

The CHL Towel is made from 70% sustainably grown cotton and 30% up-cycled fibers. These up-cycled fibers are made with REFIBRA™ technology which takes textiles destined for the landfill and combines them with sustainably harvested wood and cotton.

The cotton used in the towel is 100% farmed and procured from Turkish spinning mills from the Aegean region in Turkey. The factory that makes the towel is also in Turkey, located in the town of Denizli.


  1.  How often should I wash the towels? How should I care for the towels? 

Washing frequency: We recommend washing your CHL Towel about once per week. 

Care guidance:

  • Wash before first use.
  • Towels may be washed with cold water and dried with medium heat.
  • Wash with like colors
  • Wash separate from regular clothing
  • Avoid using fabric softeners as much as possible - once every few washes is okay.
  • Do not iron towels.
  • Do not bleach.
  • Hang towels properly after each use to dry effectively.
  • Make sure towels are dry before throwing them in a hamper.
  1.  Are the towels pre-washed/pre-shrunk or will they continue to shrink with each wash? 

Our towels are not pre-washed nor pre-shrunk and they will shrink a bit in the wash/dry cycle. Being a 70% cotton product, you should expect a shrinkage of around 5% in the width and about 8% in the length, depending on how the towel is washed/dried.

  1.  Are the towels hypoallergenic for people with sensitive skin? 

Generally, Lyocell-based fibers are considered more hypoallergenic than cotton. Our towel is made of both types of fibers (TENCEL™ Lyocell fibers made through REFIBRA™ technology + cotton). If your skin handles cotton well, you should have no issues with our towels. Our Towels are also Oeko-TexⓇ certified, insuring they are free of harsh chemicals.

  1.  How long will my CHL Towel last? 

All towels will wear down with more use. Most towels last only 2 to 3 years. If properly cared for, ours will last over 5 years.

  • Are the towels antimicrobial and antibacterial?


Antimicrobial: We tested for this specifically in an accredited lab that specializes in textiles (Intertek). The antimicrobial test is AATCC 100 and our towels passed with a nearly perfect score (>99.5% reduction). A typical “good” threshold test result is only at >95%.

Antibacterial: Since our towels contain a significant percentage of TENCEL™ Lyocell fibers made with REFRIBA™ technology, which contain antibacterial qualities, the environment for bacteria growth is reduced greatly when compared to a standard cotton towel.


  1.  How much water is saved during the fabrication compared to a regular towel? 

The REFRIBA™ process uses 95% less water in production than traditional cotton.

Also, the virgin cotton used in the towel is farmed and procured from Turkey spinning mills in the Aegean region, Turkey. Most of the cotton grown in Turkey is Aegean cotton and minimal amounts of irrigated water is used. This differs from the cotton grown in the USA which uses mostly irrigated water which is not as sustainable since much of its water is wasted in cultivation. 

Furthermore, our towels are dyed in a Zero Liquid Discharge facility which recycles and reuses 85% of the water during processing.